YOUTRACK INSTALL CODE
Event code allows you to track individual actions on your website, like Purchases. Any previously integrated Single Event Tags have been transitioned to operate as event code of the new Twitter Pixel. Similar to Single Event Tags, event code should be implemented in key locations (like an add-to-cart button). The base code tracks visits to a website and initializes the pixel so that you can track additional events via event code or create audiences using Audience Manager.Įvent code - requires the base code to be implemented. Any previously integrated Universal Web Tags are able to operate as the base code of the new Twitter Pixel. The new Twitter Pixel is made up of two parts:īase code - similar to the Universal Web Tag, this should be implemented across all pages of your site. Alongside this release, we have also introduced code-based event functionality (vs. This new product combines our legacy web tags - the Universal Web Tags (UWT) and Single Event Tags (SET) - into one, easier-to-use solution. The new Twitter Pixel is a website tag that is implemented on your website to track site actions or conversions. For example, if you previously had a Twitter Universal Web Tag (UWT) or Single Event Tag (SET) implemented, we recommend upgrading to the new Twitter Pixel. However we do recommend updating or implementing relevant solutions. These updates should not disrupt existing measurement or campaign performance. These include:Įxpanding Click ID Lower Funnel functionalityīetter defining our Website Traffic Event types
YOUTRACK INSTALL SERIES
New! We have rolled out a series of improvements across our Conversion Tracking products, designed to help expand on our existing solutions, improve setup, and increase measurement flexibility. Conversion tracking enables you to measure your return on ad spend by tracking the actions people take after viewing or engaging with your ads on Twitter. Your conversion events will allow you to report on the performance of your campaigns but can also be used to help better optimize and target your ads.
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